Monday, February 22, 2016

How To : 62 ways in Advertising and Marketing of your product or firm


Ways to do Advertising and marketing which any firm can adapt
 depending upon your budget.

Cinema
1. Pre-movie Advertisements

2. Product Placement in-movie/short movie

TV
3. 15/30 second Television Advertisements

4. Infomercials

5. TV Programme Sponsorship

6. Television Interviews

Newspaper
7. Regional Community Newspaper – freely distributed

8. Regional Daily Newspaper

9. National Daily Newspaper

Radio
10. 15/30 second Radio Advertisements

11. Radio Interviews

Outdoor
12. Billboards

13. Video Billboard @ seminars

14. Bus shelters

15. Bus backs

16. Truck sides

17. Car signage

18. Outdoor signage on your building

19. Core-flute signage stabbed into grass verges

20. Posters around town,Colleges

21. Free standing displays in shopping malls

22. Hot air balloons / blimps


Mail
23. Addressed Mail

24. Un-addressed PO Box Mail Drop – Flyers/Postcards

25. Un-addressed Residential Mail Drop – Flyers/Postcards


Direct Marketing
26. Cold calling (in person, unannounced)

27. Telemarketing

Online
28. Text Ads (eg Google Adwords)

29. Display advertising (banner, skyscraper, video, applications/software eg msn messenger)

30. Organic Search Engine Optimisation

31. Email Marketing / Newsletters

32. SPAM

33. Online Directories (eg YellowPages online, NZS.com, Finda.co.nz)

34. White papers / e-books

35. Blogging

36. Social Networking sites (eg Facebook, Twitter)
, Facebook Paid Add
37. Contribute to Special interest forums (eg Google Groups, Trademe.co.nz)
Magazines
38. Gossip style Magazines (eg Woman’s Day)

39. Industry Specific Magazines (eg Needles and Pins weekly)


Printed Directories
40. YellowPages

41. Telecom Local Directory

Website
42. Your website

43. Campaign specific mini-websites

Sponsorship
44. At Sports venues (paint the field, billboards, signage around the field)

45. Sponsor Charities
  b.Sponsor Technical Forum , sponsor or produce a movie/short movie.

Branded Objects
46. Branded Pens, Coffee cups, T-shirts, bags, clocks etc

Public Demonstrations
47. Set up in shopping malls (or in the supermarket)
Guerrilla Advertising / Alternative Advertising / Stealth Marketing
48. PR stunts

49. Word of mouth

50. Viral (video, email, postcards, CD’s)

51. Legal graphitti

52. Chalk on the sidewalk

53. Logos in the snow/sand

54. Flyers under car windscreens

55. Video projection onto side of building

56. Night-time shop window video or laser light show

57. Sponsored humans
58. SMS text messaging

Public Relations
59. Distribute press releases (for print & online publication)

60. Or Contact Journalists/Reporters directly with something newsworthy

Tradeshows & Expos
61. Exhibiting at Tradeshows and Expos

Seminars
62. Seminars

In my Next Blog About Marketing and Advertising, I'm Going to personally write about how we went about in advertising our real estate and apartment construction building HARA VIJAYA HEIGHTS (www.vijaya.in).
Blog Name: Advertising And Marketing of Real Estate Or Residential Homes.


Content by
Siddarth.P.Raj
Civil Engineer,
MBA (Operations Management)

Thankyou

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