How To : 62 ways in Advertising and Marketing of your product or firm


Ways to do Advertising and marketing which any firm can adapt
 depending upon your budget.


Cinema
1. Pre-movie Advertisements

2. Product Placement in-movie/short movie

TV
3. 15/30 second Television Advertisements

4. Infomercials

5. TV Programme Sponsorship

6. Television Interviews

Newspaper
7. Regional Community Newspaper – freely distributed

8. Regional Daily Newspaper

9. National Daily Newspaper

Radio
10. 15/30 second Radio Advertisements

11. Radio Interviews

Outdoor
12. Billboards

13. Video Billboard @ seminars

14. Bus shelters

15. Bus backs

16. Truck sides

17. Car signage

18. Outdoor signage on your building

19. Core-flute signage stabbed into grass verges

20. Posters around town,Colleges

21. Free standing displays in shopping malls

22. Hot air balloons / blimps


Mail
23. Addressed Mail

24. Un-addressed PO Box Mail Drop – Flyers/Postcards

25. Un-addressed Residential Mail Drop – Flyers/Postcards


Direct Marketing
26. Cold calling (in person, unannounced)

27. Telemarketing

Online
28. Text Ads (eg Google Adwords)

29. Display advertising (banner, skyscraper, video, applications/software eg msn messenger)

30. Organic Search Engine Optimisation

31. Email Marketing / Newsletters

32. SPAM

33. Online Directories (eg YellowPages online, NZS.com, Finda.co.nz)

34. White papers / e-books

35. Blogging

36. Social Networking sites (eg Facebook, Twitter)
, Facebook Paid Add
37. Contribute to Special interest forums (eg Google Groups, Trademe.co.nz)
Magazines
38. Gossip style Magazines (eg Woman’s Day)

39. Industry Specific Magazines (eg Needles and Pins weekly)


Printed Directories
40. YellowPages

41. Telecom Local Directory

Website
42. Your website

43. Campaign specific mini-websites

Sponsorship
44. At Sports venues (paint the field, billboards, signage around the field)

45. Sponsor Charities
  b.Sponsor Technical Forum , sponsor or produce a movie/short movie.

Branded Objects
46. Branded Pens, Coffee cups, T-shirts, bags, clocks etc

Public Demonstrations
47. Set up in shopping malls (or in the supermarket)
Guerrilla Advertising / Alternative Advertising / Stealth Marketing
48. PR stunts

49. Word of mouth

50. Viral (video, email, postcards, CD’s)

51. Legal graphitti

52. Chalk on the sidewalk

53. Logos in the snow/sand

54. Flyers under car windscreens

55. Video projection onto side of building

56. Night-time shop window video or laser light show

57. Sponsored humans
58. SMS text messaging

Public Relations
59. Distribute press releases (for print & online publication)

60. Or Contact Journalists/Reporters directly with something newsworthy

Tradeshows & Expos
61. Exhibiting at Tradeshows and Expos

Seminars
62. Seminars

In my Next Blog About Marketing and Advertising, I'm Going to personally write about how we went about in advertising our real estate and apartment construction building HARA VIJAYA HEIGHTS (www.vijaya.in).
Blog Name: Advertising And Marketing of Real Estate Or Residential Homes.

Content by
Siddarth.P.Raj
Civil Engineer,
MBA (Operations Management)

Thankyou

Things to consider before joining Civil Engineering

What to do after +12 / PU(Pre University College)?

Confused on which engineering course to do?

Electronics and Communication, Telecommunication, Computer Science, Mechanical , Civil ?

Here are the,
Things to consider before joining Civil engineering.

Civil Engineering and construction is just not like how you see bob the builder in Pogo TV.!Or Watching Velai illa pattathari.

Willing to join Civil?Here are 14 points you must possess,

1.Passion.

You must have a very strong feeling about your future in Civil Engineering, 
A strong desire and enthusiasm to Construct, To develop, To Build, To Serve and to deliver.

 2. Hard work.


You are evident about the hard work in civil engineering and construction in every under construction building or bridge you pass by.
One of the core requirement in engineering is hard work, 
The willingness to dedicate yourself completely in the work you do.

3.Responsible person.


If you think in Civil Engineering Profession that You are your own Boss. Then you are Wrong.!
If you are your own boss.
You have high responsibility of many works, Time Constraints , Money Constraints, Quality Maintenance,Satisfying Clients Needs and able to take emotional n physical stress.

4.Acceptance for a tougher life.


When you land into civil engineering, You must accept that you’re going to have a tougher life, 
No Air Condition Rooms to Sit,Lot of Hours in Hot sun, Skin Burns, Body pains by the end of the day.

5. Able to Handle Emotional Stress.


Failure is a part of everyone’s life, handling it in a positive manner is what makes you a strong person. You Must be able to accept sudden changes in situation,existing plan and plan accordingly.
Must accept that your days are going to be tough. A Series of tougher days makes you a strong person where tough no more feels hard.

6. Strive, never give up.

You must have a strive towards excellence, perfection, performance, continuous learning and your goals.
Once you have taken a responsibility you Must Never give up at any hard Situation you are in.
Giving up is the biggest failure.

7. Support/Guide.

A experienced and a guide who is willing to transfer his knowledge to you is more than 4 years of learning or any civil book you read.
If you have a teacher,a guide or a support in your family/friends who is in the construction field or business, its equivalent to having a precious pearl in your hand.

8. Adaptability to the Situation.


You must be able to adapt to new unexpected situation, It may occur from your teacher,  your Client, Your Stakeholders or your employees. Keep a Plan B ready.

9. Make the nature your home.

Once you are into civil engineering, Make the nature your home, It’ll make you feel hours of surveying,supervision&work into a easier and comfortable journey.

10. Ability to Lead.

A Civil Engineer is always a leader. You must be a role model,a icon for your employees.
A firm decision maker, a good communicator, a good listener, a good negotiator, a motivator and ability to get the work done.

11. Smart Work.

You Must possess the ability to think uniquely and differently for a single problem. And solve it effectively and efficiently.

12. Thinking Money & Fast Calculator.

Thinking money doesn’t mean being money minded and money obsessiveness.
Its the ability to make fast calculations and make decisions out of it instantaneously.

13.Risk Taker
.

A civil engineer is a good risk taker, He must also assert his limitations,resources and his ability to take the risk levels depending upon the levels of risk.

14. Team Worker.

 A Civil Engineer must communicate well and work with the team.

AT THE END, ITS ALL WORTH IT.
Good Luck.
Siddarth P Raj
Civil Engineer, MBA (Operations Management)

Which Books you need to buy in 4 years of Civil Engineering

WHICH BOOKS YOU NEED YOU BUY IN YOUR CIVIL ENGINEERING
 JOURNEY

SEMESTER-1


1. Engineering Mathematics-1                                       -Dr. KSC ( Engineering Mathematics – I)

2. Engineering Chemistry                                               -Jain & Jain (Engineering Chemistry)
3. Basic Electronics Engineering                                    – R K Singh
4. Applied mechanics                                                       – R.S Khurmi
5. Problem Solving

6. Computer Aided Engg. Drawing

7. PC Hardware and Maintenance Lab
8. Engineering Chemistry Lab

9. Basic Electronics Lab

10. Constitution of Indian & Ethics.

SEMESTER-2

1. Mathematics-2                                                                 – Dr. KSC ( Engineering Mathematic – 2 )
2. Engineering Physics                                                      – gaur and gupta (Engineering Physics)
3. Computer concepts & Programming
4. Basic Electrical Engineering                                     – VK Mehta
5. Mechanical Engineering Science                             -R.K.Bansal
6. Engineering Physics Lab
7. Basic Electrical Lab
8. Workshop (Mechanical)
9. CCP Lab
10. Kannada

SEMESTER-3


1. Engineering Mathematics- 3                                       -Dr.KSC
2. Construction Technology & Materials                   -B.C. Punmia (IMP BOOK)
3. Strength of Materials                                               – S.S.Bhvikatti
4. Surveying Theory-1                                                  -K. R. Arora
5. Fluid Mechanics                                                        -Modi & Seth
6. Applied Engineering Geology                                – parbin singh
7. Basic Material Testing Lab
8. Surveying Practice – 1
9. Environmental Science

SEMESTER- 4

1.Engineering Mathematics – 4                                            -Dr. KSC
2.Concrete Technology                                                            – M.S. Shetty
3.Structural Analysis 1                                                             – S.S. Bhavikatti
4.Surveying Theory 2                                                                – K R Arora
5.Hydraulics & Hydraulic Machines                                  -Modi & Seth
6.Building Planning & Drawing
7.Applied Engg. Geology Lab
8.Surveying Practice 2

SEMESTER-5

1. Engineering Mgmt. & Entrepreneurship
2. Design of Structures RCC                                                   – N Krishna Raju
3. Structural Analysis – 2                                                         – S.S. Bhavikatti
4. Geotechnical Engineering 1(Soil Mechanics&Foundation)- BC Punmia ,Ashok jain&Arun Jain
6. Hydrology & Irrigation Engineering                             – Dr.P.Jaya Rami Reddy
7. Transportation Engineering 1                                           -Khanna and Justo
8. Hydraulics & Hydraulic Machinery Lab
9. Computer Aided Design Lab
10. Industrial Visit

SEMESTER-6

1. Environmental Engineering 1 ( Water Suppy Engineering)- BC Punmia,Ashok Jain & Arun Jain
2. Design & Drawing of RC Structures
3. Transportation Engineering 2                                          -Khanna & Justo
4. Geotechnical Engineering 2
5. Hydraulic structures and irrigation Design  
6. Ground Water Hydrology                                                   – Dr.P. Jaya Rami Reddy
7. Geotechnical Engineering Lab
8. Extensive Survey Project Work
9. Highway Materials Lab

SEMESTER- 7

1.  Environmental Engineering- 2  (Waste Water Engineering) – BC Punmia, Ashok Kumar
2.  Design of Steel Structures                                                  -Subramanian
3.  Quality Surveying & Estimation                                      – B.N. Dutta (IMP BOOK)
4.  Design of Prestressed Concrete    (P&S) DPSC         – N Krishna Raju
5.  Highway Geometric Design                                                – Khanna & Justo
6.  Air Pollution & Control              (Waste water engineering) – BC Punmia, Ashok Kumar
7.  Environmental Engg. Lab
8.  Project work Phase – 1
9.  Concrete & Construction Technology

SEMESTER- 8

Design & Drawing of Steel Structures
Pavement Design
Environmental Impact Assessment
Project Work Phase – 2
Industrial Training & Seminar
GATE BOOK (CIVIL ENGINEERING) – By GK Publications


Post by,
Siddarth P Raj
Civil Engineer, MBA (Operations Management)

Bricks Or Blocks (BRICKS Vs CEMENT BLOCKS) – THE BIG GREAT CONFUSION MISCONCEPTION

Which to consider while building or buying your home.?

The confusion on which to prefer (Bricks/Cement Blocks) while building your home has been for quite a while.
I’ll Start with the Q&A’s which comes to your mind,your Family,Friends,Neighbors and everyone around you when you construct your home with Cement Blocks.



NOTE 1 
: CEMENT BLOCKS are NOT HOLLOW BLOCKS. They are SOLID CEMENT BLOCKS WITH NO HOLLOW SPACE INSIDE.

Sayings/Reasons from Stereotype person’s/Misconceptions around you,
Q&A’s


Stereotype/Misconception Saying 1.

Brick has been using from many centuries and generations.My father,grandfather constructed with brick and house is still strong.

Fact Advice 1.

Yes Brick is been used from many years, Size Stone construction from many centuries.
But there are new technologies upgradation everyday in the science and technology and Cement Block is one of those strong technology when you are going with column structures.
And its been more than 100 years since Blocks came into technology and people staying in it are quite happy with their homes.

Misconception Saying 2.

My Colleague said home’s constructed with block homes have water leakages, I saw a home on parallel street with block construction ongoing and many leakages.

Fact Advice 2.

There will be leakages in both Brick and Block Construction unless its neatly built with quality. 
Bricks homes are so many that, faults in it are neglected or not shared. 
How can you know that water is leaking when the construction is still going on? It may be the curing water? Wait till the construction is over, After plastering and paint, Your home constructed with blocks is Equally Excellent as Brick.

 Saying 3.

Why not use Brick?

Fact Advice 3.

In column structure, There is no weight going on the walls. If its a load bearing Structure, surely brick is the one. 
All i’m trying to do is to give you more inner space. 
A Brick home takes away so much of your interior space due to its 9 inch thick wall,whereas in a block home you get a extra inner space, due to its wall thickness of 6 inches. 
So, If your contractor is suggesting you block homes, Don’t take it negatively. He is just trying to get you more inner space.

And with blocks,there is lesser dead load on the structure. It is more light weight and stronger compared to bricks.

Misconception saying 4.

Blocks are not strong as Bricks, Yesterday my son hit a block with hand, and it almost came into ashes.

 

Fact Advice 4.

Block Homes are made with stone powder and cement, Which makes it Strong.

Bricks are made from mud.

And Blocks Surely it won’t come into ashes when you hit it with your hand.

Yes there will be a difference between a 9 inch brick wall and 6 inch block wall in terms of wall strength.

Bricks are strong but you loose lot of space.

For residential homes, you don’t want to live in bank strong room. Do you?

6 inch thick Block walls are equally safe.

If you have crores of Black money hidden, A thief will surely break even steel walls to get them.!!

ST Saying 5.

Brick homes are more cooler.

 

Fact Advice 5.

Yes Brick homes are about 0.2-0.5 degree cooler than Cement block homes.
Thats because its 9” thick.!

A 0.2-0.5 degree Celsius wouldn’t be even felt virtually.

Are you ready to sacrifice lot of inner sqft’s just for 0.5* C?


ST Saying 6.

Brick walls take lot of time to construct than block walls and is costly.

Let it take, what am i going to loose, The contractor is the sufferer.

Fact Advice 6.

Yes, Brick takes lot of time to construct, 
And Contractor is the sufferer.

Ultimately you are the one loosing inner space and
 Ultimately the contractor also thinks negatively for you if you think negatively on his behalf.

He is just trying to give you a extra inner sqft’s of space when you are constructing with column structure.

Nobody likes to go bare handed after working in hot sun in dedication for days together. Would you?

Why burn your stomach when a contractor takes less than 8-12% overall profit? You don’t get that feeling when you buy a Apple iPhone or Samsung at 300% profit. Do you?

Final Advice.
Cement Solid Block home are equally updated technology and largely used in upcoming everyday homes with good life and expectancy. 
Start believing on it,Before new technology updates and you are still stuck with brick homes/size stone forts of your grandfather.
Good Luck.

(ST definition : a one with widely held and fixed belief and oversimplified image or idea of a particular thing. )

by,

Siddarth.P.Raj

Civil Engineer,

MBA(Operations Management)

Bangalore.

Difference Between Bricks and Cement Blocks

Difference Between Bricks and Blocks, Clearly explained.

By,
Siddarth. P. Raj
Civil Enginner,
MBA (Operations Management)
Bangalore.
To know More
Visit,
Bricks or Blocks- The great Confusion misconception